FAQ
eMasters' Signature Viral Promotion SystemOur viral promotion tool Each eMasters' viral eBook comes in a well-designed .exe book of about 25-30 pages long. Within the eBook are ads displayed at the bottom of each page. The unique feature is that there is a rebrandable ad box that the recipient of the book can use to insert their own ad before passing it along. The recipient is also able to personalize the courtesy box on the front page with his name & link — View sample Note: The .exe format works better than .pdf for our viral ebooks because it offers optimal display for ads as well as supports the ebook rebranding/personalization. The navigation and layout in a .exe ebook is also better. Our eBooks are given away freely to our ezine readers... who then pass them along (offered as free downloads on their websites/ezines, or emailed to friends) — Each recipient of the book is able to REBRAND & PERSONALIZE the book before passing it on. The eBooks are also lodged at eMasters' website. Note: With each subsequent launch of another eBook, our new readers have also downloaded previous eBooks (which restarts the viral process all over again). We also have visitors who come to our website just to pick up the eBooks as free gifts for their networks. eMasters' viral system The viral process can start from either/both of eMasters' 2 publications — It's My Life! (lifestyle ezine) and in-the-loop (business ezine). The effectiveness of the viral system is premised upon a receptive audience that would consider passing on the book — So, it is important that the author engages our readers. This usually means that the book is first broken down into a series of standalone articles and presented in our publications. That way, when the ebook is finally launched there is a ready distribution base. Funding the book by authors The viral eBook can be funded either by the author or by sponsor advertisements (displayed at the bottom of each page) — The advertisers can either come from the author's network or from eMasters' list of advertisers and readers — The revenue generated from the advertisments is subject to different percentage splits, depending on the source of advertising. The author, however, will need to underwrite a minimum cost to get the book laid out, compiled and published. For businesses You can commision our writers to undertake the writing of your viral ebook — Contact me to discuss which author is best suited for your job. Viral eBooks as part of your promotions When the eBook is launched, we can monitor download rates from our server (as well as opening rates of the book wherever they are offered from). We can also track clickthroughs of ads inside the book. That way, we can monitor the progress of your promotions, and take corrective action when necessary. The beauty of the Signature Viral Promotion Sytem is that it is self-targetting ie. it can find its way from a wide base to your targeted audience. And remember, there is an added benefit that really demonstrates the power of the system — We have found that in subsequent eBook launches & promotions, new readers also download our previous eBooks... and so, ultimately, the viral promotion process never ends and it raises the visibility of the authors (as well as businesses featured in these eBooks). Raymond SiewCEO | Business Development
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be released to others. What Clients Say...Doug Haley
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