FAQ
What is a Marketing Website?Traditionally, websites are designated as either "small business" or "corporate". However, we do not make that distinction. To us, the website either sells, or doesn't — It doesn't matter whether it's small business or corporate. You either sell from your website OR you sell from your offline distribution networks (and your website provides supplementary information). We specialize in marketing websites. In a nutshell, a marketing website is a website which is also considered as a point of sale (and has measurable ROIs). Therefore, there must be balance betweeen aesthetics and functionality. How does it work?
And so testimonials and uncluttered information — optimally presented, taking into account the eye-tracking habits of web readers, and which also answers questions of why the visitor should buy from you (as opposed to someone else) — are given careful consideration. Other important considerations are good navigation and easy sales processes that keep your visitor till the order is placed. But there is more. There are technical aspects - like ensuring that your website colors are consistent when viewed in different browsers, and your website displays optimally on different screen sizes and resolutions. And there is also the further consideration that your website loads quickly as many sales are lost from slow-loading websites alone. Note: In marketing websites, graphics & flash presentations are judiciously applied as this can adversely affect loading times as well as your search engine results (as the spiders that read your search words/phrases do not read graphics). Analysis of website ROI (return on investment) Then there is the platforms of webhost, payment processors, data management & delivery systems that enable statistical analysis of your promotional efforts. Starting your own ezine The considerations for starting your own ezine are either to offer your readers expert advice to increase trust, or to keep your customers informed of new launches, updates, changes in your product or policies, etc. Note: eMasters' ezines are designed for optimal viewing in popularly used email clients/programs. Promotion of your website For certain products and services, getting your website into search engines gives good results. Other more proactive ways are via advertising and promotions in ezines, directories, etc. Promotion of your product The general lead to your website is by placing well-designed ads in other ezines, etc. which lead to YOUR PRODUCT PAGE — This is also called the "landing page" — If the visitor is interested, he will then visit your other webpages, products and services. Note: eMasters specializes in designing marketing websites and its support services & platforms. Note: While our services are primarily designed for the support of web-based businesses, we are also able to assist land-based companies that would like to incorporate some of these features into their business website. See our consulting services. Raymond SiewCEO | Business Development
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