Principles
Raymond SieweMasters : CEO
As an Entrepreneur, Raymond Siew's firsthand knowledge and personal insights are distilled from his 21-year exposure in the corporate arena and hands-on experience as a dealmaker in both local and foreign corporate environments, which include Fortune 500 as well as public-listed companies.
In the 1970's, Raymond went to the UK to pursue his education. He graduated from City & East London College in Optics and worked for Dolland & Aitchinson (UK), the largest optical house in Europe with over 600 branches in the UK; he also worked in For Eyes, the fastest-growing optical chain in the UK during the late eighties and also the first optical house to go for public listing. Shortly after returning to Malaysia in the 1990's, Raymond shifted focus from the optical industry and he started his own Construction and Interior Design company. In 1997, Raymond was Corporate Projects Director of a multinational development company with projects in Australia, China, Laos, Papua New Guinea and Malaysia. His portfolio covered the group's construction subsidiaries in Malaysia with the brief to coordinate with key personnel to identify and negotiate corporate level contracts in Malaysia, and to oversee implementation. Raymond was also a Seminar Speaker on negotiation skills. He trained as a performance coach under UNDP and was a counsellor at a HIV hospice. Raymond is the author of the work "The Sentic Negotiator", a program with seminars & workshops on negotiation skills — The word "sentic" comes from "sentient" and denotes "awareness". In his program, Raymond demonstrates that self-awareness is the cornerstone of any successful negotiation. In 2003, Raymond joined eMasters as CEO/Business Development Strategist. He turned the company around and has positioned eMasters as a strong brand on the www as a Design, Advertising and Promotions Agency. Raymond also develops eMasters' www B2B network. Raymond is an avid bridge player, enjoys an occasional game of chess, and also coaches his son, Mark, for national-level chess tournaments. He is Chairman of the Selection Committee for his local chess club. Raymond also has a passion for community building.
Shoi-Yean MakeMasters : Creative Director
Shoi is a professional Designer and an experienced Administrator. She cut her teeth in the British Broadcasting Corporation UK (Politics & Current Affairs News Room) as an Administrative Assistant in mid-1980. She then moved on to manage a London-based fashion house, coordinating their businesses worldwide, from manufacturing in China to retail outlets all across Europe and the US. When she returned to Malaysia in the '90s, she also ran her own interior design company before starting eMasters.
Shoi has been marketing over the www since 2000. Her experience includes the development and design of promotional material, graphics & marketing websites. She is a multiple awards winner for Business Website Design. Shoi also conceptualized and co-developed eMasters' viral distribution system & network and created eMasters eCourses as a viral marketing vehicle to launch a wide range of eMasters' Internet-based in-house brands as well as its joint ventures. Shoi works together with Ray to convert websites into a fully-integrated marketing site with positive ROI as its primary focus. |
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